Faculty News

Professors Tülin Erdem and Thomaï Serdari are interviewed for an article on how fashion companies can avoid future scandals with culturally insensitive items

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Excerpt from the CNN -- "'The fashion industry is a primarily white industry,' says Thomaï Serdari, a luxury branding strategist who teaches marketing at New York University. 'There's a very small percentage of people of color in the industry, especially as brand owners or as executives of high level within these corporations.' ... 'Offending somebody in this obvious way shows something fell through the cracks," says Erdem. 'If you have the right culture, these mistakes won't occur or it will be very, very unlikely. To me, it does reflect that organizationally, it's not quite right.'"

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