Faculty News

In a Q&A interview, Professor Russell Winer discusses tips and common mistakes among marketers in higher education

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Excerpt from EvoLLLution -- "For a major purchase involving what we call extensive problem solving, consumers will use a large number of sources of information including online Google-type search, online reviews, word-of-mouth from friends/family, actual product trial (if possible), websites, and marketing sources such as advertising."

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