Faculty News

In a radio interview, Professor Thomaï Serdari highlights the challenges luxury retailers face in today's landscape

knowledge at wharton logo
Excerpt from Knowledge@Wharton -- "The key here is the desirability of the location, which is true -- it's still very much alive and it creates a lot of competition amongst retailers to get to these highly desirable spots that, in turn, drive the rent high up. But the issue here is the marketing strategy that a lot of these retailers are applying... The gap is between having foot traffic and having activations that actually convert the desirability to purchases. I think this is where a lot of these retailers miss out and this is why we see such a high turnover even on Madison Avenue."

Listen here