Faculty News

In a video interview, Professor Michelle Greenwald shares her thoughts on Popeyes' viral chicken sandwich

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Excerpt from Fortune -- "There's something called concept testing where you test the idea, and then product testing where you test does it live up to the concept. In this case it met or exceeded people's expectations, which were pretty high. But if their suppliers were capacity constrained they should have had a back up plan in case they exceeded expectations."

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