Faculty News

In a contributed article, Professor Allen Adamson interviews marketing executives from the 2019 AMA New York Marketing Hall of Fame about their success secrets

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Excerpt from Forbes -- "The best marketers have not only figured out what it takes to stay relevant, they are motivated by the challenge. It was about this topic that I had the privilege of talking to Wendy Clark, CEO of DDB, Ann Lewnes, Executive Vice President and Chief Marketing Officer of Adobe, and Keith Weed, Chief Marketing and Communications Officer of Unilever, who will be inducted at an event on April 16 in New York into the 2019 AMA New York Marketing Hall of Fame."
Faculty News

In a live interview, Professor Scott Galloway explains why he believes Lyft is overvalued

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Excerpt from Fox Business -- "'What Lyft and Uber are right now is an incredible transfer of wealth from drivers to riders,' he said. 'I would argue that these companies have figured out the ultimate ninja move to kick the middle class in the groin by saying, "with 4,100 employees and our investors, we're going to split $25 billion and the 1.4 million drivers get between $8-$15 bucks an hour in flexibility."'"
Faculty News

Lord Mervyn King shares his views on a no-deal Brexit

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Excerpt from Bloomberg -- "'My own personal preference would be to go back to Europe and say, "we have a clear strategy, which is we want to leave without a deal, but we would like to take six months to complete the preparations to avoid the dislocation,"' King said. 'It depends on how far the preparations have got, and the government hasn’t been as explicit about that as they might.'"
Faculty News

Professor Paul Romer's talk at the Korea Chamber of Commerce and Industry in central Seoul is featured

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Excerpt from the Korea JoongAng Daily -- "'Minimum wages, we know, can lead to a reduction in demand for workers and then to a pool of workers who are not connected to the labor force,' Romer said on Wednesday in response to a question on his thoughts on the Moon Jae-in government’s income-led growth policy and the minimum wage increases."
Faculty News

Professor Thomaï Serdari is quoted in a story about multi-family marketing

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Excerpt from Multi-Housing News -- “'In your downtime, you’ve decided to spend 20 minutes on Instagram and you’re actually curious to see what’s on the market,' she said, comparing that to routine habits such as checking a bank account, when someone may be more annoyed at seeing ads cropping up."
Faculty News

Professor Arun Sundararajan is interviewed about how Lyft and Uber driver protests will impact the companies

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Excerpt from Fast Company -- "'If enough drivers participate, they will have an impact,' says NYU business professor Arun Sundararajan, who is generally bullish on the prospects for Uber, Lyft and other 'gig-economy' companies. 'Worker protests by Uber and Lyft drivers get far more attention than any other labor action in the world right now.'"
Faculty News

Professor Richard Sylla is interviewed about the next economic recession

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Excerpt from Vox -- "In fact, recessions used to happen a lot more often than they do now, explained Richard Sylla, professor emeritus of economics at New York University, and since the late 20th century, expansions have become longer. The reason is that 'we’re much less of an industrial economy,' Sylla said."
Faculty News

Professor Robert Seamans is interviewed about the ethical challenges AI presents for business

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Excerpt from Forbes -- "'There’s a lot of misinformation out there,' Seamans says. 'The narrative that AI is coming to take your jobs is way overplayed.'"
Faculty News

In a live interview, Professor Petra Moser discusses her research on copyright law and innovation

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Excerpt from Freakonomics Radio -- "Having basic copyright protection is important for two reasons. The first one is that it gives people an incentive to produce better work, but then the other one is if you actually make art something that people can make money off, you also change the type of person who can become an artist."
Faculty News

Professor Lawrence White shares insights on Charter Spectrum's negotiations with the New York State Public Service Commission

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Excerpt from City and State NY-- "Achieving a better-specified expansion of service does appear to be the best outcome. It is unrealistic to expect another company to take over Charter's operations. That is the 'nuclear option.' Any serious effort by the PSC to try to make this happen would lead to years of litigation."
Faculty News

In a podcast interview, Professor Haran Segram comments on Lyft's valuation

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Excerpt from Zacks Investment Research Podcast -- "I think Lyft should be treated as a platform company... I tend to use enterprise value to revenue to value these companies. Enterprise value is market value of equity plus market value of debt minus cash. ... When you think about platform companies such as Facebook, Airbnb, Uber or Lyft, they tend to trade between 7 and 10x of the revenues."
Faculty News

In a podcast interview, Professor Dolly Chugh shares her views on combating unconscious bias, from her book, "The Person You Mean to Be"

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Excerpt from 10% Happier Podcast -- (14:50) "The problem is, the definition a lot of us are using for good person, and this is why it's such a tight corner, is binary. It's you're a good person or you're not; you're racist or you're not; you're sexist or not, and there's no room for growth, there's no room for mistakes. What I'm trying to offer is a different way of thinking about our identities, which is being a good-ish person."
Faculty News

In a podcast interview, Professor Haran Segram explains how he calculates Lyft's valuation

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Excerpt from Bloomberg -- (7:30) "Investors are paying for the future rather than for the current state of affairs for this company."
Faculty News

Professor Hans Taparia is interviewed about McDonald's plans to implement artificial intelligence

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Excerpt from Crunchbase News -- "'This is not signifying product innovation,' he told Crunchbase News, saying that the company is looking for tools to increase sales, but not change health of the offerings."
Faculty News

In a contributed article, Professor Allen Adamson discusses why he believes Apple's shift from hardware to the entertainment business will be successful

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Excerpt from Forbes -- "[Apple] is, by nature, an intensely creatively-driven organization. Often, when companies try to shift ahead, no matter how good the new strategy might be, they don’t have the right DNA to nurture it and make it work. Apple thrives on creative enterprise. This not only differentiates it within the technology space, but gives it an incredible launching pad to enable it to succeed in the category of content creation."
Faculty News

Professor Guthrie Collin highlights the value of Anheuser-Busch InBev's acquisition of RateBeer

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Excerpt from VinePair -- "'Both acquisitions provide the acquirers with data generated by passionate, influential ‘heavy user’ communities dedicated to providing unbiased and crowd-sourced reviews and commentary on the acquirer’s key segment,' Collin writes VinePair."
Faculty News

Professor Edward Altman is quoted in an article on the next economic crisis

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Excerpt from Business Insider -- "'Impact of the crisis will depend on the level of debt. Debt levels in US are twice as much as it was just before 2008 crisis. Default rate when it rises it will rise against a lot more debt than ever before,' Altman told Business Insider in an interview in February."
Faculty News

In an in-depth interview, Professor Arun Sundararajan shares his views on the gig economy and the future of work

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Excerpt from NPR -- "All of this means, Sundararajan says, 'we're going to see full-time employment remain resilient, even though there are more efficient ways of organizing economic activity.' He believes work done through gig platforms can be more efficient than work done in a traditional company — and that will spell the company's doom."
Faculty News

In a contributed article, Professor Dolly Chugh explains why she recommends the book "Biased" by Jennifer Eberhardt

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Excerpt from Forbes-- "With its unique perspective, compelling science and beautiful writing, the book will make you think about the news, your neighborhood, your workplace and yourself with fresh eyes. Eberhardt is a masterful writer and teacher, who somehow walks the tightrope of being both scientific and personal in her work."
Faculty News

Professor Scott Galloway is quoted in a story on the shift in the relationship between the tech and fashion industries

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Excerpt from The New York Times -- "Mr. Galloway of N.Y.U. said the conclusion was simple: 'There was only one wearable that was really a fashion statement, and that was your phone.'"
Faculty News

In a contributed article, Professor Anika Sharma examines the importance of Bing for search engine marketers

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Excerpt from Ad Age India -- "Therefore, when it comes to a brand’s search strategy it is very very important to understand intent and the kind of audience one is trying to reach. Just like, for a brand, Pinterest might make more sense versus Instagram; similarly there will be times when Bing will be able to deliver better results than Google. It is, therefore, important to look at the similarities as well as the differences that each search engine brings to the table to enrich a brand’s search strategy."
Faculty News

In a Q&A interview, Professor Luís Cabral shares his views on Portugal's economy and potential tax reform

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Excerpt from Dinheiro Vivo -- (translated from Portuguese using Google Translate) "I propose that we have an income distribution system that is less connected to the work activity and more linked to guaranteeing a universal minimum income and then a form of progressive taxation that allows to finance such a system."
Faculty News

Professor Michael Spence's remarks at the China Development Forum are highlighted

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Excerpt from CGTN -- "'I am not sure why there are any controversies, since all of the European countries have important relationships with China, because China is an important economy, an important trading partner and investment partner,' said Spence on the sideline of the China Development Forum held this weekend."
Faculty News

Professor Lawrence White offers advice on how to calculate the cost of living in a story on the Economist Intelligence Unit's ranking of most expensive cities

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Excerpt from BBC Capital -- "'There’s no easy answer,' says Lawrence White, economics professor at New York University. 'You’ve really got to do your research: where would I want to live in that city? How important is it to be close to public transportation? Is there a sales tax? Does the sales tax apply to everything? Is food taxed or is exempted? Is clothing taxed?'"
Faculty News

Professor Hans Taparia is interviewed about how fast food restaurants encourage their customers to spend money

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Excerpt from Business Insider -- "Food pictures... They light up the brain, particularly when you're hungry. Large food pictures, for a food company, are key."

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