— February 29, 2012
Part-time MBA student Carolyn Coyle pursues NYU Stern's new Digital Marketing specialization, taking a mix of marketing and technology courses to add value to her PR clients’ business goals.
Carolyn is embarking on the specialization coursework this semester, beginning with “Digital Marketing” taught by Professor Scott Galloway, who is a pioneer in the digital marketing arena and creator of the “Digital IQ Index®,” and Vasant Dhar, head of Stern's Information Systems Group, director of the Center for Digital Economy Research and an expert on predictive analytics, data mining and data governance. As Carolyn continues with the specialization, she is eager to apply what she learns in the classroom to her job, particularly how companies are most effectively using social media and implementing digital marketing strategies. Carolyn’s clients, many of whom are in the pharmaceutical industry, require a unique approach. “Like all organizations, pharma is looking for creativity in digital, but they also need a deep understanding of the space to ensure that these ideas are executed in a meaningful way within the regulatory environment. Having the digital marketing specialization will equip me with the right tools to add unique value to my agency and my clients.”