Digital Marketing Specialization Description
The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. Digital commerce is at once a powerful enabler and disruptor of business models. There is growing evidence that a strong digital presence, based on a deep understanding of the complexities and nuances of the digital world, translates into significant business value. This specialization provides students with the strategic and analytical skills to guide organizations navigating in a digital world that is overflowing with data on customers, products, and interactions.
Part I of the Specialization:
Required: INTA-GB.3340 (B55.3340) Digital Marketing (3 Credits)*
Part II of the Specialization:
Complete the remaining 6 credits from the lists below:
INFO-GB.2318 (B20.2318) Digital Strategy
INFO-GB.3136 (B20.3136) Search and the New Economy
INFO-GB.3310 (B20.3310) Social Media and Digital Marketing Analytics
INFO-GB.3322 (B20.3322) Design and Development of Web and Mobile Applications
INFO-GB.3335 (B20.3335) Electronic Communities
INFO-GB.3336 (B20.3336) Data Mining for Business Analytics
INFO-GB.3339 (B20.3339) Being Digital: Search, Social Media and Crowdsourcing
INFO-GB.3383 (B20.3383) Networks, Crowds, and Markets: Reasoning about a Highly Connected World
MKTG-GB.2309 (B70.2309) Advertising Management
MKTG-GB.2325 (B70.2325) Digital Media Innovation
MKTG-GB.2365 (B70.2365) Brand Strategy**
MKTG-GB.2150 (B70.2150) Social Media for Brand Management
MKTG-GB.2173 (B70.2173) New Media in Marketing
Course at the Law School
LAW-LW.11019.001 Information Privacy Law
*For May 2014 graduates who have not yet taken this course, please contact MBA Academic Affairs for alternative course options.
**In order for you to have MKTG-GB.2365 (B70.2365) count towards the Digital Marketing Specialization, you must have your professor approve a digital marketing project and complete this form. Upon approval by the professor, the form must then be submitted to the Office of Records & Registration.