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Vishal Singh

Vishal Singh

Joined Stern 2007

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 911
New York, NY 10012

E-mail vsingh@stern.nyu.edu
Personal website

Biography

Vishal Singh joined New York University Stern School of Business as an Associate Professor of Marketing in July 2007. Before joining NYU Stern, Professor Singh was Assistant Professor of Marketing at the Tepper School of Business, Carnegie Mellon University

Professor Singh's general research interests lie in the domain of Data Driven Business Strategies, with a focus on retail competition, competitive pricing, database marketing, customer management, and empirical industrial organization. His more recent work focuses on leveraging large databases to generate psychological insights and guide policies in public health. He has published articles in several scholarly journals including Marketing Science, Journal of Marketing Research, Psychological Science, and Quantitative Marketing and Economics. His work has been highlighted in several popular press articles such as the Wall Street Journal, Slate, Huffington Post, Forbes, Salon, and San Francisco Chronicle. At Stern he teaches "Data Driven Decision Making" to undergraduate and MBA students.

Professor Singh received his Ph.D. in Marketing from Northwestern University's Kellogg School of Management in 2003.

Academic Background

Ph.D., Marketing
Northwestern University

Related News & Research

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Professor Vishal Singh's joint research on the link between political ideology and purchasing descisions is featured

Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees benefits a brand is mentioned

Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees boosts consumer perception of a brand is referenced

How Helping Refugees Helps Brands - By Tülin Erdem, Vishal Singh and Qianyun Zhang

New Research Shows U.S. Consumers Prefer Brands that Support Refugees

On Social Trends

Stern Faculty Offer Insights on the 2016 Presidential Election

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Professor Vishal Singh discusses his research on a potential "fat tax" to help combat obesity

Nudging Consumers to Make Healthy Choices

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Prof. Vishal Singh's research on link between political views and purchasing behaviors is cited

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Prof. Vishal Singh's research on political affiliation and purchasing decisions is highlighted

Prof. Vishal Singh on the connection between political views and shopping behaviors