Consulting Branding Innovation

Stern Solutions

Consulting Lab: Branding + Innovation

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Consulting Lab: Branding + Innovation

Strong brands deliver exceptional financial return to shareholders.This experiential course is designed for advanced MBA students seeking real world brand consulting experience. Students will work in teams to solve critical global branding challenges facing partner organizations. Students will learn global branding frameworks and concepts as well as valuable consulting skills, including managing complex projects, enhancing team dynamics, building client relationships, and optimizing presentation skills. 

Some MBA students are eligible for this course. This course may not be offered each semester or every year. The course offerings and teaching faculty are subject to change. Current Students can view our CampusGroups website below for more information on eligbility, the application process, registration timeline, and program policies.

Student Testimonial

Tracy, Spring 2020
"In this course I learned how to implement a concept/bring it to life, what branding is, how to reiterate ideas, work with designers, and how to make better presentation slides."
"My favorite part of the course was the final presentation, where we got feedback from the client and saw what other teams came up with, so we could validate our ideas and know where to improve."
"People who should take this class include anyone who's interested in branding, i.e., the brand image, brand positioning, anyone who's looking to enhance their creativity, anyone who wants to get real-life experience consulting a client/working with a client."

Current Students

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