It is a pleasure to welcome you to NYU Stern Marketing.
What makes our department special is, first and foremost, the quality and breadth of the work we do and the people who do it. We strive to conduct pioneering research on questions that matter—to firms and managers, to consumers and policymakers, and to the broader academic community. We are consistently ranked among the leading marketing departments in the world in research productivity, publishing, on average, more than 100 articles every three years, roughly two-thirds of them in top-tier scholarly journals. Many of these papers have received major awards and other recognition in the field.
But our contribution goes well beyond the papers we publish. Our faculty help shape the direction of marketing scholarship as editors, associate editors, editorial board members, and leaders of major professional organizations. As the field has evolved—through new technologies, new data, new methods, and new questions—we have worked hard not simply to keep pace with those changes, but to help lead them.
We are also very proud of the community we have built. With 25 tenured and tenure-track faculty, 4 clinical faculty, more than 50 adjunct faculty, and 15 PhD students, we are a remarkably diverse group, both intellectually and personally. Our faculty come from around the world, bring very different perspectives to their work, and study marketing from many different angles. We have long believed that this diversity makes both our scholarship and our department stronger.
An important part of that commitment is building the next generation of scholars. We place great value on maintaining a strong cohort of junior faculty and on creating an environment in which young scholars can develop ambitious research agendas and thrive. We are also proud to have the highest percentage of female full-time tenure-track faculty among comparable marketing programs.
The range of our research reflects this intellectual diversity. Our faculty work in consumer psychology, judgment and decision making, quantitative marketing, social media, technology, AI, and many other areas. Their work has resulted in influential publications, books, major research grants, best-paper awards, and lectures around the world. Just as importantly, Stern is a place where collaboration—across research traditions, disciplines, and methodological boundaries—is strongly encouraged.
Our teaching is equally broad. We offer courses across Stern’s undergraduate, full-time MBA, Langone MBA, Executive MBA, and master’s programs. Our undergraduate offerings include NYU’s enormously popular minor in the Business of Entertainment, Media and Technology. Our Entertainment, Media and Technology and Luxury & Retail programs take particular advantage of something that is difficult to replicate elsewhere: our location in New York City and the close relationships it allows us to build between industry and academia. More recently, we have expanded our offerings with the M.S. in Marketing and Retail Science, jointly offered with NYU Shanghai, as well as the focused MBA in Luxury & Retail.
And, like any vibrant department, we continue to change. This year we said goodbye to Joel Steckel and Eric Greenleaf, who retired after making invaluable contributions to Stern and to the field of marketing over many years. We celebrated Joshua Lewis’s promotion to Associate Professor and Masakazu Ishihara's promotion to Full Professor. And we were delighted to welcome Eva Ascarza from Harvard Business School, who joined us in summer 2026 as our newest faculty member.
There is much to be proud of in this department, but there is also much more we want to do. We intend to keep asking important questions, producing research that makes a difference, educating outstanding students, and bringing exceptional scholars into our community.
I hope you will take some time to explore our website, learn more about our faculty and their work, and get to know NYU Stern Marketing.
Welcome!
Tulin Erdem
Chair, Department of Marketing
NYU Stern School of Business
