Excellence in Marketing
At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.
I’m happy to report that this is an exciting time for the department—we have 28 full time tenure-track and clinical faculty, over 30 adjunct faculty members, and five terrific young scholars: Sam Hui, Adam Alter, Bryan Bollinger, Hal Ersner-Hershfield, and Masakazu Ishihara.
Since 2009, the Stern faculty published over 70 papers and four books, and we continue to be at the forefront of providing service to the field: Tulin Erdem is the current editor of the Journal of Marketing Research, Geeta Menon is the President of the Association for Consumer Research, Vicki Morwitz is the President-Elect of the Society of Consumer Psychology, and Joel Steckel has recently taken on the editorship of Marketing Letters. In addition to this, many of our faculty are associate editors and on journal advisory boards.
Stern faculty research is frequently featured in The Wall Street Journal, Time, NPR, The New York Times, and other prestigious media outlets. In fact, in the last year, Stern faculty generated over 250 media hits—that translates to almost one faculty mention in the news every working day.
With respect to degree programs, we recently launched a Luxury Marketing specialization in the MBA program. Although only in its first full year, 10 percent of our entering students (about 40) indicated that they were going to choose this new specialization.
We are justifiably proud of our doctoral program, as it is one of the best in the world. Our placement record continues to be superb, and we are fortunate to have a strong current group of students. Over the last two years, we have placed students at Carnegie Mellon, Dartmouth, the Technion in Israel, and at Minnesota.
We also recently launched The Center for Measurable Marketing, headed by E. Craig Stacey and Dawn Lesh. The focus of the Center is to support research and executive education in the areas of metrics and measuring return-on-investment for marketing activities.
As you can see, our department is in a great place. We have outstanding faculty, a terrific support staff, and a vibrant student community. I hope that you become involved with our Department in some way in the near future.
William Joyce Professor of Marketing
Featured Research“Brands: The New Religion”
For marketing experts, perhaps the most essential ingredient in forging a loyal customer base is creating a distinct brand. But a new paper co-authored by Tülin Erdem, a professor of marketing at NYU Stern, demonstrates that brands may serve an even more powerful role—as a substitute for religion.... read more.
Professor Vicki Morwitz described how retailers entice customers through pricing psychology to spend more than they normally would on CBS MoneyWatch... read more.
In The State Press, Professor Adam Alter explained the use of categorical labels to make sense of our environment... read more.
Professor Scott Galloway discussed the success of Apple Inc. and the power of Facebook in an interview on Bloomberg TV... read more.
New Faculty Spotlight
received his PhD in Marketing from the Kellogg School of Management at Northwestern University.
received her PhD in Marketing from the Massachusetts Institute of Technology..
Stern Students Speak
Class of 2012
“NYU Stern’s national reputation for attracting the strongest students and faculty was important to me in selecting a business school. I thrive in a competitive environment, and do my best work around highly-driven colleagues whose intellect and acuity inspire me. That competitive spirit is also why I choose to pursue an MBA part-time. The Langone Program enables me to enhance my career without interrupting it..." read more.