Excellence in Marketing
At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.
I’m happy to report that this is an exciting time for the department—we have 30 full time tenure-track and clinical faculty, over 30 adjunct faculty members, two terrific young scholars, Andrea Bonezzi and Daria Dzyabura, and two faculty affiliates, Anindya Ghose and Yaacov Trope.
Since 2012, the Stern faculty has published 72 papers and six books, and we continue to be at the forefront of providing service to the field: Vicki Morwitz is the new Co-Editor of the Journal of Consumer Research; I have recently joined the editorial team at Marketing Science; Joel Steckel is the co-Editor-in-Chief of Marketing Letters; and Eitan Muller is the co-Editor-in-Chief of the International Journal of Research in Marketing. In addition to this, many of our faculty are associate editors and on journal advisory boards.
Stern faculty research is frequently featured in The Wall Street Journal, Time, NPR, The New York Times, and other prestigious media outlets. In fact, in 2012, Stern faculty generated over 250 media hits—that translates to almost one faculty mention in the news every working day.
With respect to degree programs, we recently launched a Luxury Marketing specialization in the MBA program. Ten percent of our entering students indicated that they were going to choose this new specialization.
We are justifiably proud of our doctoral program, as it is one of the best in the world. Our placement record continues to be superb, and we are fortunate to have a strong current group of students. Over the last two years, we have placed students at Harvard Business School, Dartmouth's Tuck School of Business, The Chinese University of Hong Kong, and The Chinese Europe International Business School.
The Center for Measurable Marketing, headed by E. Craig Stacey, is in its third successful year. The focus of the Center is to support research and executive education in the areas of metrics and measuring return-on-investment for marketing activities. Recently, the Center partnered with NYU Stern's Center for Business Analytics to host its first annual Mapping Mobile conference, which attracted over 150 attendees.
As you can see, our department is in a great place. We have outstanding faculty, a terrific support staff, and a vibrant student community. I hope that you become involved with our Department in some way in the near future.
William Joyce Professor of Marketing
Featured Research“The Interplay of Health Claims and Taste Importance on Food Consumption and Self-Reported Satiety”
Professor Vicki Morwitz and her co-authors, Maya Vadiveloo (Steinhardt PhD '13) and Pierre Chandon of INSEAD, assessed how labeling a pasta salad as "healthy" or "hearty" influences self-reported satiety, consumption volume and subsequent consumption of another food... read more. read more.
|Andrea Bonezzi |
Andrea joined NYU Stern in 2012. He received his PhD in Marketing from the Kellogg School of Management at Northwestern University. His research investigates fundamental behavioral phenomena that can inform marketing practice.
|Daria Dzyabura |
Daria joined NYU Stern in 2012. She received her PhD in Marketing from the Massachusetts Institute of Technology. Her research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations.
Marketing In The NewsProf. Priya Raghubir comments on the weather's impact on store-sales, in Reuters Insider... see more.
Prof. Anindya Ghose has been named one of Poets & Quant's highly prestigious Top 40 Business School Professors Under 40... read more.
Prof. Vicki Morwitz is joining the new editorial team for the Journal of Consumer Research... read more.
NYU Stern Marketing Alum, George Siomkos, is now Dean of the School of Business of the Athens University of Economics & Business.
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Stern Students Speak
Class of 2014
"I chose Stern over other schools because I wanted a top tier business education at a school with an esteemed faculty and a vast alumni network. Stern also offers a part-time program for working professionals which was an important factor in my decision... Stern has an amazing marketing department full of passionate faculty who have worked at many of the firms that MBA marketers dream of working at. It is so helpful to learn from professors who have truly walked the walk..." read more.
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