The internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products and interactions.
Selected Courses:Advertising Management
Design and Development of Web and Mobile Applications
New Media in Marketing
Social Media for Brand Management
Especially Relevant to Students Working in:Brand Management
News & Entertainment Media