This specialization allows students to develop the perspective and skills necessary for careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.
Marketing Planning and Strategy*
Innovation and Design
The Fashion Industry: Creativity and Business
Doing Business in Italy: Luxury, Retail and Branding
Especially applicable to careers in Luxury & Retail, Marketing and
Management such as: