NYU Stern
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Marketing

A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.

Selected Courses:

Advertising Management
Brand Strategy
Competitive Strategy in the Marketplace
Consumer Behavior
Corporate Branding and CSR
Financial Services Marketing
Retail Strategy


Especially Relevant to Students Working in:

Brand Management
Business Developement
Financial Services Marketing
Luxury/Retail Marketing
Market Research
Pharmaceutical Marketing
Sports Marketing
Strategic Planning