To Change the Way You Think, Change the Way You See
— April 16, 2019
By Adam Brandenburger
But, along with thinking differently in order to come up with revolutionary new ideas or products, there is also seeing differently. Great creators, innovators, and entrepreneurs look at the world in ways that are different from how many of us look at things. This is why they see opportunities that other people miss.
The story of Velcro is well known. A Swiss engineer, George de Mestral, decided to look more closely at the burrs (seeds from plants) he found clinging to his clothing after a walk in the woods. He took out his microscope and saw that nature had designed hooks on the burrs, which had then attached themselves to looped fibers in his clothing. The famous hook-and-loop alternative to the zipper, under the name Velcro, was born. (Today, there is a whole field, called biomimetics, devoted to imitating nature in order to solve human problems.)
Read the full Harvard Business Review article.
Adam Brandenburger is J.P. Valles Professor