Faculty News
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Professor Thomaï Serdari is quoted in a trend story about transparency in the luxury beauty industry
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Excerpt from Women's Wear Daily -- "'It challenges other brands that are charging a lot of money for magic potions based on secret ingredients but it would take a radical transformation of society to assume that only transparent brands will sell,’ said Serdari. ‘People’s motives in buying beauty products is deeply rooted in [the] psychological, rather than only physical, insecurities. These insecurities are healed as much by the product sold as by the type of escapism the brand offers.'"
Faculty News
Professor Thomaï Serdari is quoted in a trend story about transparency in the luxury beauty industry
—

Excerpt from Women's Wear Daily -- "'It challenges other brands that are charging a lot of money for magic potions based on secret ingredients but it would take a radical transformation of society to assume that only transparent brands will sell,’ said Serdari. ‘People’s motives in buying beauty products is deeply rooted in [the] psychological, rather than only physical, insecurities. These insecurities are healed as much by the product sold as by the type of escapism the brand offers.'"