Experience Stern | News & Events

The NYU Stern Center for Business Analytics and Center for Measurable Marketing are co-hosting Mapping Mobile @NYU Stern, which will feature industry experts including Professors Anindya Ghose and Russ Winer.

Excerpt from The New Yorker -- "Why do investors, many of whom painstakingly dissect reams of data to understand companies’ finances, also base their decisions in part on a stock’s ticker symbol? The answer is that reading pronounceable ticker symbols is slightly less mentally taxing; people generally prefer objects and events that are more 'cognitively fluent,' or easier to process."

Excerpt from CNBC -- "'Investors need to be asking themselves, can all these companies coexist at the same time and make as much money as they are making now?' Damodaran said. 'There will be winners and losers. It could be Twitter, Facebook, Google or someone we haven't heard of yet.'"

Excerpt from Bloomberg -- “'The mandate is just a mistake,' Lawrence White, a professor at New York University’s Leonard N. Stern School of Business, who has testified before Congress on ratings companies, said in a telephone interview. 'It generates a check-the-box-type process, which can lead to major mistakes and unfortunately that’s what happened' in the last crisis."

Excerpt from Yahoo News -- "Nominated for the 2013 Thinkers50 Global Solutions Award for his Global Connectedness Index, Ghemawat (11) is based at New York's Stern school and IESE Business School in Spain. Prior to that he was the youngest full professor at Harvard Business School. His 2011 book 'World 3.0' won the Thinkers50 Book Award."

Excerpt from Marketplace -- "In monetary policy, hawks have a laser-like focus on inflation. Keeping that under control is one of the Fed’s two mandates. And doves? They’re concerned with the other mandate. 'The dove, being a little bit softer, might be more concerned about what is going on in labor markets, the rate of growth, and the unemployment rate,' says Paul Wachtel, a professor of economics at NYU’s Stern School of Business. Doves are not happy, because unemployment is at 7.3 percent. And hawks? As Wachtel puts it, 'there aren’t too many hawks out there nowadays.'”

Excerpt from Xinhua -- "Joe Foudy, a business professor at New York University, said China's economic reforms would be 'quite transformative' for the country. 'These reforms are really the most important reforms that we've seen since the 1990s... This is a real opportunity to try to move China decisively towards markets,' he said."

Excerpt from Forbes -- "Galloway, who is also clinical professor of marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, said he expects Apple to expand into product categories such as apparel, handbags, jewelry, sunglasses, watches and even luggage."

In a recent visit to NYU Stern, Dan Ariely, author of "The (Honest) Truth about Dishonesty," spoke to students and faculty about his new book.

Excerpt from Entrepreneur.com -- "As a college entrepreneur at New York University, the majority of my ideas are tailored to solving the issues faced by college students in an urban environment. To see if my ideas have legs, I turn to my roommate, as he is my target audience. Finding out whether he would use the product or service plays a role in determining if my idea could become a legitimate business."

Excerpt from CNBC -- "'There can be no way that you can tell me from a valuation perspective that it's worth what it's trading for. Having said that, I would disagree with the statement that growth stocks can never be good investments because I think there will be a point in time where Twitter will become a good investment,' said New York University professor Aswath Damodaran. 'It might not be that far in the future. All you need is a couple of bad earnings reports, and the same crowd that's buying in now will be out of the stock as quick as can be.'"

Excerpt from Poets & Quants -- "McCollum, who graduated in 2007, says the company got a huge boost from participating in Stern’s 2008 Business Plan Competition. 'That was where we got the majority of the resources specific to the company,' he says. 'We got to speak with a whole bunch of different people very quickly and got a lot of feedback that ordinarily would’ve taken months or years to get.'”

As part of NYU Stern’s “Leadership Off the Record” series, Elana Drell Szyfer, CEO of AHAVA and Stern alumna (MBA '98), spoke with MBA students about her 20-year career in the beauty industry.

Marking the 50th anniversary of John F. Kennedy's assassination, Howard Willens, author of "History Will Prove Us Right" and member of the management team of the Warren Commission, joined NYU Stern students and faculty to discuss his book and the Warren Commission Report.

Excerpt from Bloomberg TV -- "I think they could be profitable now. A lot of people have said this is a company losing a lot of money and they kind of slam their organization for it, but this is a great business model. You come up with great technology, and you get a sales force, and then you and me provide the content for free, so I think they could be doing 30 or 40% EBITDA right now, but they are plowing a ton of money back into the business to try and grow the same way LinkedIn was when it went public."

Excerpt from The Wall Street Journal -- "Nouriel Roubini, an economics professor at New York University who achieved a high profile globally for forecasting the financial crisis, sketched the dilemma starkly in an opinion piece recently. '[P]olicymakers will eventually face an ugly trade-off: kill the recovery to avoid risky bubbles, or go for growth at the risk of fueling the next financial crisis,' Mr. Roubini said."

Excerpt from Big Think -- "If you look across the world, the color blue is the world's favorite color. And that's a very powerful thing to know if you're going to color products, and almost all products now have colors, that almost everywhere in the world, in extensive interviews, people prefer the color blue to other colors."

Excerpt from Accepted.com -- "NYU Stern received a $10 million gift that will go towards a scholarship fund for college seniors who wish to pursue their MBAs at Stern after they graduate. The scholarship is named for the donor, William R. Berkley, NYU alumnus and vice chairman of the NYU board of trustees. Berkley’s $10 million gift is part of NYU’s six-year campaign to raise $1 billion for scholarships."

Excerpt from The Baltimore Sun -- "Luke Williams, executive director of the Berkley Center for Entrepreneurship & Innovation at New York University's Stern School of Business, figures a lot of people buy certain razors out of habit. He's used Gillette's Mach3 for a long time. But he said 'little tension points,' like customers annoyed about the price of something they use every day, can be fruitful for businesses to exploit. Established players ignore such competition at their own peril, he said. 'Every business is a Kodak, I like to say,' he said, referring to the film and camera pioneer that had to restructure itself in bankruptcy court after the digital revolution. 'And Gillette is no different.'"

Excerpt from Financial Times -- "Three faculty members of NYU Stern School of Business in the US are discussing the future of mobile, data and open innovation as part of the school’s Future of Business Event Series. Professors Anindya Ghose, co-director of Stern’s Center for Business Analytics; Natalia Levina, who teaches courses on global sourcing and open innovation; and Kristen Sosulski, director of Stern’s Center for Innovation in Teaching and Learning, will also answer questions from prospective MBA students."

Excerpt from Associated Press -- "I think they have a timetable in the spring they're looking at. And they're very aware that the numbers next month may be a bit weaker because of the shutdown, so I don't think this is going to change their course of monetary policy."

Excerpt from New York Business Journal -- "We’re not a typical academic department. We’re aiming not just for relevance but impact. Universities have an obligation to step up and solve some of the problems that cities have. Many problems are very complicated and require solutions that join academics with the private sector and government."

Stephen Choi and David Yermack have been named the new directors of NYU’s Pollack Center for Law & Business, a joint venture of the Stern School of Business and the NYU School of Law. Choi is Murray and Kathleen Bring Professor of Law at NYU Law, and Yermack is Albert Fingerhut Professor of Finance and Business Transformation at Stern.

Excerpt from Luxury Daily -- “'Apple is about to crash the party,' Mr. Galloway said. 'Why wouldn’t [Apple] migrate to [luxury]?...The move gives consumers a chance to express their affinity for Apple with something other than [technology],' he said."

On Friday, November 8, NYU Stern’s Graduate Marketing Association (GMA) will host their 2013 Conference, titled “Brand Evolution: Engaging the Millennial Consumer.”