Press Releases
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Retail Pricing Strategies: Do Shoppers Prefer Deep Discounts or Everyday Low Prices?
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In a new study, NYU Stern Professor Vicki Morwitz and her co-authors, Shai Danziger of Tel Aviv University and Liat Hadar of the Interdisciplinary Center Herzliya, find that consumers who try to maximize savings will choose retailers that they believe offer lower prices more often.
Press Releases
—

In a new study, NYU Stern Professor Vicki Morwitz and her co-authors, Shai Danziger of Tel Aviv University and Liat Hadar of the Interdisciplinary Center Herzliya, find that consumers who try to maximize savings will choose retailers that they believe offer lower prices more often.