Faculty News
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Prof. Scott Galloway on resurrecting dead brands
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Excerpt from The New York Times -- "Product innovation separates the winners from the losers when it comes to brand revivals, said Scott Galloway, a marketing professor at the Stern School of Business at New York University. 'Brands lose value because they get fat, dumb and happy,' he said."
Faculty News
—

Excerpt from The New York Times -- "Product innovation separates the winners from the losers when it comes to brand revivals, said Scott Galloway, a marketing professor at the Stern School of Business at New York University. 'Brands lose value because they get fat, dumb and happy,' he said."