Faculty News

Insights from Professor Adam Alter's book, "Irresistible," are cited

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Excerpt from Forbes -- “'People tend to function on autopilot until something inside their heads or in the world around them subtly or explicitly suggests it’s time to move on. Reaching the end of a feed is one such cue; removing the endpoint short-circuits that cue,' said Adam Alter, author and NYU professor, in a Medium post written by Rebecca Fishbein."

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