Faculty News

Insights from Professor Adam Alter's book, "Irresistible," are spotlighted in an article exploring targetless scrolling on social media

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Excerpt from Forbes -- "According to Adam Alter, a professor at New York's Stern School of Business, the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked , we will find ourselves in a kind of autopilot as the 'sliding down' of all the news on Pinterest."

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