Faculty News

Prof. Vicki Morwitz on StubHub's new pricing

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Excerpt from MarketWatch -- "Studies show that consumers have a blind spot when it comes to hidden fees, says Vicki Morwitz, a professor of marketing at the Stern School of Business at New York University. 'When firms separate surcharges from the base price, research shows that consumers do not fully notice them or integrate them into their estimates of total costs,' she says. 'In the short run, I am not surprised that [StubHub’s new pricing] affected sales, since we know that price perceptions influence sales.'”

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