Experience Stern | News & Events

New research by Professor Tom Meyvis and co-authors suggests consumers are more willing to switch their preference from a low-status brand to an extension of a premium brand that isn’t a natural fit for the product category when marketers add a picture of the product in question or allow consumers to compare brands rather than judge each brand separately.

Excerpt from CFO Magazine -- "'In the knowledge economy,' wrote Baruch Lev, Stern School of Business professor of accounting and finance, in Measuring Business Excellence, a book he co-authored in 2004, 'differentiation has become a key success factor.'"

Excerpt from Barron's -- "Mattresses fit the private-equity profile because they had well-known brands with customer loyalty and ample cash flow to support large debt loads, says Roy C. Smith, a professor of entrepreneurship and finance at NYU Stern School of Business."

Excerpt from Bloomberg TV -- "There is a significant chance that things are not going to go well for Greece."

Maria Bartiromo, anchor of CNBC’s “Closing Bell,” and anchor/managing editor of the nationally syndicated “Wall Street Journal Report with Maria Bartiromo,” will be the keynote speaker at NYU Stern’s 2012 Graduate Convocation ceremony.

Excerpt from Financial Times -- "He refers to a broader study – 'Betting Against Beta' – by Andrea Frazzini and Lasse Hele Pedersen, in 2011, which looked at equity markets, government and corporate bonds and futures."

Excerpt from Gigaom -- "'I think the single biggest driver of risk for Facebook … comes down to ‘are they able to strike the right privacy balance?’,' [Sundararajan] told me during a recent interview. It’s kind of a chicken-and-egg problem: Facebook has to use and monetize consumer data into ad revenues to justify its lofty valuation, Sundararajan explained, but if it goes too far and turns off users, it risks losing those very users whose data it relies upon."

Excerpt from Bloomberg -- "'We think of JP Morgan as being one of the more systemic institutions because it is so big,' said Engle, who helped develop a model of systemic risk at the Stern school’s Volatility Institute. 'But because it is big, a loss like this is not going to bring it to its knees.'"

Excerpt from The New York Times -- "'I think the main factor holding long-term rates down now is very weak global economic growth, and I don’t see that changing soon,' [Damodaran] said. One indication that the world had truly recovered from the financial crisis would be a rise in 10-year Treasury yields to 4 percent, he said, but he did not see that prospect as imminent."

Excerpt from The Wall Street Journal -- People rush through experiences because they don't realize that slowing down consumption leads to more pleasure, a study [by Justin Kruger and co-authors] finds.

Excerpt from Financial Times -- "William Silber’s forthcoming biography of former US Federal Reserve chairman Paul Volcker will probably teach the median American reader more about macro-economics than Allan Meltzer’s multi-volume history of the Fed or Friedman and Schwartz’s Monetary History of the United States."

Excerpt from The Wall Street Journal -- "Aswath Damodaran, a finance professor at New York University and an expert on valuation, says Facebook probably is fairly valued at around $75 billion to $80 billion, assuming its revenues and earnings keep rising briskly and it can keep profit margins near 30%."

Excerpt from Bloomberg Businessweek -- " ... the only way the euro zone as a whole can stick to its inflation target is for the stronger countries, such as Germany, to permit inflation rates above the euro zone average. ... 'It’s simple arithmetic,' says Kermit Schoenholtz, director of the Center for Global Economy & Business at New York University’s Stern School of Business."

Excerpt from Bloomberg Businessweek -- "He may head France’s Socialist Party, but 'there is not a chance in the world that Hollande would try to implement old-fashioned socialism in France,' says Thomas Philippon, a French citizen and adviser to the Hollande campaign who is an economist at New York University’s Stern School of Business."

Excerpt from CFO Magazine -- "Economist Nouriel Roubini ... comments on Twitter that the result of the Greek election is 'much more serious than the French one as the former leads to chaos while Hollande will turn out to be a moderate.' Not only is Greece’s continuing membership in the European Union now 'at risk,' Roubini says, a 'negotiated exit' is the only option to restore growth in that country."

New York University Stern School of Business today announced that Jonathan Haidt will join its faculty in the fall of 2012 as the Thomas Cooley Professor of Ethical Leadership.

Excerpt from NPR -- "Paul Romer, an economist at NYU, came up with the idea: Establish a special zone in an impoverished country, and import the legal and political system from one or more rich countries."

Excerpt from The Wall Street Journal -- "The exercise was part of an unusual collaboration between New York University's Stern School of Business and the Council of Fashion Designers of America's two-year-old Fashion Incubator program, which gives emerging designer labels mentoring from established fashion executives and designers, networking opportunities and office space in New York's garment district."

Excerpt from Bloomberg -- "Lawrence White, an economics professor at New York University’s Stern School of Business, said it may be a long time before the two companies, which are now essentially paying interest to Treasury, can significantly reduce their debt."

Excerpt from Financial Times -- "Ideally, a bailout for Spanish banks should come immediately and in the form of direct capital injections from the EU bailout funds."

Excerpt from The New York Times Magazine -- "Romer, who is expected to be chairman, is hoping to build a city that can accommodate 10 million people, which is 2 million more than the current population of Honduras. His charter city will have extremely open immigration policies to attract foreign workers from all over."

Excerpt from Los Angeles Times -- "'The euro zone has an austerity strategy but no growth strategy,' [Roubini] observed recently."

Excerpt from Reuters India -- "'This is a guy who got along with the board, who got along with employees and who got along with Ted Waitt as the stock went from $80 to a buck,' said Scott Galloway, a well-known activist investor and marketing professor at New York University who was on Gateway's board at the time."

Excerpt from IEDP blog -- "What brings about the ‘aha’ moment, when the strategy puzzle suddenly falls into place? Melissa Schilling of NYU Stern School of Business, has studied this process and discovered that often it happens when an unlikely association of ideas occurs through a random yet purposeful search that then creates a ‘shortcut’ to seeing a new pattern or system."

 Excerpt from New York Daily News -- "The more you can blend in for an interview looks-wise, the better (it is) so they can focus on what you're saying and the value you'll add."