Faculty News

Professor Adam Alter explains why McDonald's is able to successfully market its Shamrock Shake by utilizing nostalgia

Excerpt from Yahoo News -- “'Humans are very sensitive to losses, and we don’t notice we've lost something until we've enjoyed it and then it disappears,' Adam Alter, PhD, an associate professor of marketing at the NYU Stern School of Business and author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, tells Yahoo."

Read More