Faculty News | Adam Alter | Eater

Professor Adam Alter's comments on the humanization of brands are included in an article on how food companies have embraced social media

— 12/9/2019

Excerpt from Eater -- "As Adam Alter, a marketing professor at New York University, told Vice, 'this humanization of brands … means we’ve come to expect small doses of humanity from even large brands that may have once seemed faceless and corporate before the rise of social media.'”

Read More

New York University

Equal Opportunity and Non-Discrimination at NYU - New York University is committed to maintaining an environment that encourages and fosters respect for individual values and appropriate conduct among all persons. In all University spaces—physical and digital—programming, activities, and events are carried out in accordance with applicable law as well as University policy, which includes but is not limited to its Non-Discrimination and Anti-Harassment Policy.

Experience Stern | News & Events

Professor Adam Alter's comments on the humanization of brands are included in an article on how food companies have embraced social media