Faculty News

Professor Adam Alter shares his views on the changes Twitter has made to its platform

Excerpt from BuzzFeed News -- "'Everything these companies do, at first, is driven by the short-term desire to stake a small share of the attention economy and to engage users just long enough to attract early funding. Only later does the medium view start to matter, and the long view doesn’t matter at all until very late in the game,' explained Adam Alter, author of Irresistible, a book about the rise of addictive technology."

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