Faculty News

Professor Alixandra Barasch explains why small advertisers can't afford to leave Facebook despite the social network facing a growing ad boycott

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Excerpt from Yahoo Finance -- "And as NYU Stern School of Business assistant professor of marketing Alixandra Barasch points out, the small advertisers that make up the majority of Facebook’s advertising partners often can’t afford to leave the social network for other outlets. 'They are not going to be able to afford any kind of mass market advertising campaign, so they can’t go to TV, and they don’t want to,' Barasch explained."

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