Faculty News

Professor Alixandra Barasch is interviewed about her joint research on the relationship between taking photos and memory

Excerpt from Vogue -- "In a study published last year by the American Psychological Association, which examined how taking photos can affect experiences, results showed that, in many cases, photography can, in fact, boost the enjoyment of positive experiences by increasing one’s engagement. However, that may not necessarily be the case at the dinner table. 'There are limits. One is the distracting nature of the photo-taking that might come from the number of photos taken, or how bulky the photo-taking interface is,' explained Alixandra Barasch, an assistant professor of marketing at NYU Stern School of Business, who performed the study with two other professionals in her field."

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