Faculty News

Professor Alixandra Barasch is quoted in a story examining how fashion brands can take advantage of the key back-to-school shopping season amid the coronavirus crisis

Business of Fashion logo
Excerpt from Business of Fashion -- “'The more digital the school year is going to be, the more difficult it is going to be for retail,' said Steven Marotta, managing director of research and equity at C.L. King & Associates. … 'We do think that there is a significant business still to be had, even if it's not as promising as previous years.” Whether they are staying home or not, kids are going to be active. … Alixandra Barasch, a marketing professor at NYU’s Stern School of Business who studies consumer trends, said she sees an opportunity for brands to sell statement pieces and accessories to kids this season."

Read More