Faculty News

Professor Alixandra Barasch's joint research on the impact of using a candid profile photo on social media is highlighted

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Excerpt from Knowledge@Wharton -- "In, 'A Candid Advantage? The Social Benefits of Candid Photos,' Berger and co-author Alixandra Barasch of New York University compare audience reactions to posed vs. candid photos in online profiles. When observers viewed profiles that displayed unvarnished images — or those that seemed to be unvarnished — they reported feeling more connected to those people and more interested in getting to know them."

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