Faculty News

Professor Anindya Ghose shares insights into the differences between consumer demand for super apps in India versus China

Excerpt from Quartz -- “'Other countries in the world have contemplated one-stop shops like WeChat but they have realised that consumers (there) do not have (the) same incentives to break old habits and adopt new ones as we saw in China. The digital (and) social experience in the West is much more fragmented,' said Anindya Ghose, a professor of technology, operations, statistics and marketing at New York University’s Stern School of Business."

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