Faculty News

Professor Arun Sundararajan highlights how the COVID-19 pandemic has accelerated the inevitable phase in the evolution of ride hailing in which companies would rely less on aggressive discounting and prices would go up

Excerpt from Quartz -- “'It’s a phase in the evolution of ride hailing that we expected to see at some point, where [ride-hailing companies] would rely less on aggressive discounting and prices would go up,' says Arun Sundararajan, a professor at New York University’s Stern School of Business who focuses on the sharing economy. 'We would have reached a point where prices were in line with what people are willing to pay for a higher quality product—we’re just reaching that point faster.'"

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