Faculty News

Professor Arun Sundararajan notes that because Microsoft has been focused on the enterprise, the company has been able to operate more successfully than other tech giants in China

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Excerpt from The Wall Street Journal -- "What has aided Microsoft’s relative success in China has been its concentration under Mr. Nadella on selling to business customers rather than trying to tap consumers. 'Because Microsoft has been focused on the enterprise, it’s been a lot easier for them to operate in China,' said Arun Sundararajan, a professor at New York University’s Stern School of Business. 'The conflict of interest between Microsoft products and what the Chinese government is interested in controlling are minimal.'"

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