Faculty News
Professor Arun Sundararajan's analysis of Uber and Lyft's innovative business models is included
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Excerpt from The San Francisco Chronicle -- Uber and Lyft were “groundbreaking as the first systems where millions of people can set their own hours and earn money proportionate to the time they put in without it having to be continuous bunch of hours,” said Arun Sundararajan, a New York University business professor who studies gig companies. “Certain segments of the population, such as single parents, need that absolute flexibility.”
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