Faculty News

Professor Irving Schenkler is quoted in a story exploring how brands are responding to the recent protests in Hong Kong

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Excerpt from SwissQuote -- "'These examples are proof that even the biggest companies are not protected from the ire of the govern-ment,' said Irving Schenkler, manage-ment communication expert at the New York University Stern School of Business. 'These companies are in a minefield, because if they concede to the demands of an authoritarian government, they could damage their reputation in democratic countries.'"

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