Faculty News

Professor J.P. Eggers underscores the value of Barbie to Mattel

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Excerpt from CNNMoney -- "'It's vital for the success of Mattel to have a healthy Barbie,' said J.P. Eggers, associate professor of management and organizations at NYU Stern. 'If Barbie is not a healthy brand, Mattel 's got virtually nothing to make them successful.'"

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