Faculty News

Professor JP Eggers discusses the growing popularity of pop-up stores in retail

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Excerpt from Xinhua -- "'There are probably a number of big reasons for this,' [Eggers] explained. Pop-up stores have been attractive because of lower cost of renting real estate, lack of demand for other types of stores, and entrepreneurs who want to try out their concept and get a chance to see how the public reacts to it in different ways."

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