Faculty News

Professor Pankaj Ghemawat's book, "The New Global Road Map," is reviewed

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Excerpt from BizEd Magazine -- "Is turbulence in the world market a sign that companies should abandon their globalization strategies in favor of more localized agendas? No, says Pankaj Ghemawat of New York University and IESE. In fact, companies and countries suffer from 'the yo-yo effect' when they switch too radically from global to local business approaches, as Coca-Cola disastrously demonstrated over a period of 30 or so years."

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