Faculty News

Professor Pankaj Ghemawat's book, "The New Global Road Map," is reviewed

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Excerpt from Foreign Affairs -- "Ghemawat bases his recommendations, in part, on the distance between the country in question and the company’s home—measured not only in geographic terms but also in terms of language and culture. Executives, he warns, should consider each potential new market carefully and critically. Ghemawat aims his advice at businesspeople (and business students), but his work will also enlighten readers outside the business world who want to understand international trade and investment."

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