Professor Paul Hardart explains how The New York Times' decision to make most of its coronavirus coverage free to access has put its journalism front-and-center for a potentially new audience
— May 6, 2020
Excerpt from Adweek -- "The Times, like other publishers, has seen an uptick in traffic to its coronavirus coverage. Also like other publishers, the Times has made a substantial amount of that coverage (including a live blog) available for free. It’s a way for the media organization to put its journalism front and center for a potentially new audience, said Paul Hardart, clinical professor of marketing at NYU Stern School of Business."