Faculty News

Professor Paul Hardart is interviewed for a story on viewer brand awareness among streaming services

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Excerpt from Morning Consult -- "Hardart said this may be a competitive strategy to lure subscribers. As companies pursue recognizable intellectual property — citing Amazon Prime Video’s work developing a 'Lord of the Rings' television series as an example — the networks and streaming services are 'finding things that are brands themselves that will bring their people in to get the service,' he said."

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