Faculty News

Professor Priya Raghubir shares her thoughts on Som's elevated packaging and expression and why brands are embracing redesigns for older products

Excerpt from Eater -- "Ricker and Distill spent a few months honing the redesign, with help from Portland firm Murmur Creative. Priya Raghubir, a professor of marketing at NYU’s Stern School of Business, says the redesign hits all the marks to make it no-proof staple (in addition to fooling bartenders into pouring out bigger pours — thanks, elongation effect!)."

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