Professor Russell Winer is interviewed about how the NRA uses its TV network to garner support
Excerpt from Dallas News -- "There are two persistent themes repeated on NRA TV that are classic marketing tactics — fear and patriotism, Winer said. Those are powerful signals to people who are already disposed to watching NRA TV. 'Obviously, not everybody feels, even among gun owners, that if you take away, say, AR-15s, there's going to be a slippery slope to killing the Second Amendment,' Winer said. 'But if you hammer it home relentlessly, you might have an impact on that group.'"