Faculty News
Professor Russell Winer is quoted in a feature story about marketing around the Chinese New Year
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Excerpt from China Daily -- "'Many Chinese consumers have a lot of disposable income and during the New Year there are a lot of parties involving family and friends. It’s not surprising that companies would be interested in trying to get people to buy during a season when they are predisposed to buy,' Russell Winer, professor at the Stern School of Business at New York University, said in an interview."
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