Faculty News

Professor Tensie Whelan notes that brands have traditionally upcharged for sustainably labeled products, but the higher price tag is not necessarily reflective of actual production and supplier expenses

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Excerpt from Marketing Dive -- "'We've seen that you can stop pollution on a dime, you can clear up the skies overnight,' Tensie Whelan, director of the NYU Stern Center for Sustainable Business, told Marketing Dive in a phone interview. 'You can actually pour an enormous amount of money at a problem in ways that everybody's told us we can't.'"

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