Faculty News

Professor Tom Meyvis' comments on why consumers are drawn to shopping at Target are highlighted

Mashed Log
Excerpt from Mashed -- "According to Tom Meyvis, a professor of marketing at New York University's Stern School of Business, the first trick employed by Target to suck you in lies in how they display the massive variety of items for sale (via Refinery29). For example, by placing hot sauce next to Pepto Bismol, customers shopping for one are more likely to leave with both. This process is called cross-selling, and it's surprisingly effective; so the next time you're at Target and not looking to over-stuff your pantry, keep an eye out for these clever but innocuous-looking pairings to ensure you're only purchasing what you really need. Of course, this is just one of the tricks in Target's bag."

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