Faculty News

Professor Tom Meyvis explains how independent booksellers are adapting to business in the age of Amazon

Excerpt from ABC News -- “'The way to get people to go to stores is to give them an experience, something they can’t get online,' says Tom Meyvis, a marketing professor at New York University’s Stern School of Business whose work focuses on consumer behavior. 'People want to spend some time browsing in stores and with books, this is one of the more agreeable shopping experiences.'"

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