Faculty News

Professor Tom Meyvis is interviewed about whether the National Enquirer will lose advertisers after its alleged attempt to blackmail Jeff Bezos

Excerpt from Adweek -- "'Those are not brands that are interested in managing a prestigious image,' said Tom Meyvis, professor of marketing at the Stern School of Business at New York University. 'Those brands also do not want to be associated with an immoral media company if people do indeed see it as such.'"

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