Faculty News
Professor Tom Meyvis shares his perspective on how the restaurant industry will be impacted by consumer spending once the COVID-19 restrictions are eased
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Excerpt from Los Angeles Times -- "It will be gradual and guarded, and many businesses will continue grappling for months or even years with significantly lower sales. 'Consumers will not simply flock to restaurants because they are open,' said Tom Meyvis, a marketing professor at New York University who focuses on consumer behavior."
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