Professors Helio Fred Garcia and Irving Schenkler are quoted in an article on how Boeing handled its 737 Max crisis
— May 19, 2019
Excerpt from Business Insider -- "Helio Fred Garcia, a crisis management professor at New York University and Columbia University and president of crisis management firm Logos Consulting Group, told Business Insider: 'Trust didn't fall because two of its plane crashes. Trust fell because they were seen to be indifferent.' ... Professor Irv Schenkler, who teaches crisis communication at NYU's Stern School of Business, told Business Insider that Boeing took an 'operational problem" and made it "a reputational crisis — driven by poor messaging at the start of the events, creating concern and fear.'"