Faculty News

In a Q&A interview, Professor Priya Raghubir discusses why the coronavirus crisis drove people to "panic buy" particular products

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Excerpt from Business Insider -- "From March 2 to May 2, toilet-paper sales were up 71% year over year in the US, making it the most purchased item at grocery stores across the country. And sales might have kept rising if it weren't for empty shelves, both in real life and on Amazon. Along with the US, a run on toilet paper happened in Norway, Hong Kong, Singapore, and Australia. But in other countries, toilet paper wasn't the hot commodity. In India, people bought up wheat flour. In China, it was a run on rice. Raghubir: 'It is whatever makes you comfortable. It's something that will last, and it won't spoil.'"

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